TABLE OF CONTENTS
 
 

1	LET'S BEGIN Beyond Words and Pictures
3	SPECIAL SECTION Reports from the Annual Conference Compiled by Robert P. Hand 6 Confessions of a Rookie Conferee Tamia Karpeles 16 Inaugural Message from the President of AMWA Lynn Alperin, President, 2000-2001 18 Abstracts of Paper Presentations Barbara Gastel, M.D., Chair and Moderator
23	FEATURE Newspaper Coverage of Medicine: A Survey of Editors and Cardiac Surgeons Raymond N. Ankney, M.A., Richard A. Moore, Ph.D., M.D., and Patricia Heilman, Ph.D.
33	VIEWPOINT Marketing, Sales, and Editorial: Making Peace Candice M. Hughes, Ph.D.
48	MEMBER PROFILE Lottie B. Applewhite

REGULAR FEATURES
 

2 Letters to the Editor 34 Corporate Sponsors

35 Media Reviews 40 Dear Edie