Volume 23 Number 3 Click here for entire Journal issue or below for individual articles.
TABLE OF CONTENTS
Features
106
Chronology of Direct-to-Consumer Advertising Regulation in the United States
Scott
A. Mogull, MS, MA
110
Setting the Pace: AMWA’s 68th Annual Conference
Robert
J. Bonk, PhD
113
With Respect to Patients and Readers: Deadly Terms to Excise
Mary
E. Knatterud, PhD
118
Abstracts for Annual Conference Posters
Departments
121
Sounding Board
125
Practical Matters
128
Briefly Noted
129
Freelance Forum
131
Professional Development
143
Media Reviews
145
Calendar of Meetings
Columns
136 Copyright Concepts
138
Melnick on Writing
139
Dear Edie
155
Page Break
144
Web Watch
146
National News
149
Chapter Corner
151
Member Musings
156
Instructions for Contributors
Other
Inside Front Cover
Advertising Rates and Corporate Sponsors