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Theme: Ethics
TABLE OF CONTENTS
2 From the Editor
"Then and Now," by Lori Alexander, MTPW, ELS
FEATURES
3  The RIGHT Way to Avoid Doing Wrong: A Multistep Model for Making Ethical Decisions
By Cindy W. Hamilton, PharmD, ELS
Description of a model used to facilitate ethical decision-making, with a case report to demonstrate the practical application of each step in the model
7 Physician Payment Sunshine Act: Potential Implications for Medical Publication Professionals Free Access
By Katherine Lauer; Mina Patel, PhD, and Kim Pepitone, BA, CMPP
Discussion of the Centers of Medicare & Medicaid's proposed rule interpreting the Sunshine Act
10 2011 Swanberg Address-AMWA and Medical Communication: The Good, the Bad, and the Ugly
By Elizabeth Smith
Address delivered by the recipient of the 2011 Swanberg Distinguished Service Award at the 2011 AMWA Annual Conference
e1 Online Exclusive: Continued Conference Coverage
Summaries of seven open sessions from the 2011 AMWA Annual Conference
14 Discover Golden Opportunities in Sacramento
By Brian Bass, 2012 Annual Conference Coordinator
Highlights of enhancements to this year's AMWA annual conference
DEPARTMENTS
15 Regulatory Insights: Ethics in Regulatory Writing
By Peggy Boe, RN, and Barbara Snyder, MA
Discussion of ethical situations facing regulatory writers
17 Freelance Forum
The panel answers four questions related to ethical situations
20 CME Rising: Point-Counterpoint: Industry Sponsorship of CME
By Johanna Lackner Marx, MPH, MSW, CCMEP
Debate for and against commercial support of CME provided by Thomas Sullivan and Daniel J. Carlat, MD, respectively
"Effect of Sunshine Act on CME"
25 Practical Matters
"Writing Clear Statements of Needs and Goals for Grant Proposals," by Karina Stokes, PhD
28 Calendar of Meetings
Dates and locations for upcoming professional meetings of interest
29 Around the Career Block
"From Part-time to Full-time Freelance: A Proven Strategy for Success," by Genevieve J. Long, PhD, and Lori De Milton, MJ
Organization: Profile: Committee on Publication Ethics, by Victoria J. White, MA, ELS
"Being Published in the AMWA Journal Gets You Noticed!"
Special Feature: Podcast - Q&A with Liz Wager, Chair of the Committee on Publication Ethics
33 Top Ten
Ten criteria used to review articles on health care topics
34 Tech Talk NEW FEATURE
"Exploring the Cloud," by Jeanne McAdara-Berkowtiz, PhD
Tech Talk Reviews: Brief reviews of GoToMeeting, LibreOffice, Mendeley, and Prezi
36 Social Media
"Social Media and Privacy Issues," by Cyndy Kryder, MS
Blog Log: Ethics on the Blogs, by Debra Gordon, MS
"Common Threads Create a Tapestry of Ideas for AMWA's LinkedIn Group," by Mali R. Schantz-Feld, MA
42 Media Reviews
On the Bookshelf: Handbook for Mortals
e10 Online Exclusive: Media Reviews
On the Bookshelf: You Can Heal Yourself
Web Wanderings, by Barbara Woldin
Reviews of The Bioethics Research Library at Georgetown University, National Center for Ethics in Health Care, Oncology Nursing Society (Ethical Issues in Writing and Publishing subsection)
COLUMNS
41 Melnick on Writing
"Tell Me They Didn't Say That! A Collection of Misspeaks by Physicians"
48 Page Break
"Driven to Distraction," by Eleanor Vincent
AMWA MATTERS
39 National News
"Note from the President," by Barbara Snyder, MA
44 Member Musings
"Finding Significance in a Career Full of Trials," by Jen LiMarzi
46 In Memoriam
Milton J. (Red) Schiffrin, PhD, by Arnold Melnick, DO, with tributes from several AMWA members
OTHER
9 Ethics Info: Image Manipulation
Links to educational resources on image manipulation, an important ethical issue for scientific journals
24 Ethics Info: Ethical Principles of Related Professional Associations
Links to the ethical statements of six "sister" associations to AMWA
40 Ethics Info: AMWA Members' Knowledge of the AMWA Code of Ethics
45 GAPP Debuts
ADVERTISERS
38 AMWA Journal Collections
43 Essential Ethics for Medical Communicators
43 Northeastern University, College of Professional Studies
Inside Back Cover The University of Chicago, Graham School of Continuing Liberal and Professional Studies
Sponsors
Instructions for Contributors