Introduction to Health Economics and Outcomes Research (HEOR) for Writing Professionals
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Member $55 | Non-member $95

When: July 18, 2018
1:00 PM EST - 2:00 PM EST
Where: Online (Live Webinar)
United States
Presenter: Beth Lesher and Catherine O’Connor Mirvis

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Your webinar registration includes access to the recording in AMWA Online Learning

This webinar is geared toward writing professionals interested in the growing field of health economics and outcomes research (HEOR). We will discuss the basics of HEOR and provide tips for medical writers from both technical and nontechnical backgrounds.


Topics will include:

  • HEOR overview (What is HEOR? Why is it growing?)
  • Real-world evidence (RWE) and patient-reported outcomes (PRO)
  • Payer/HTA-focused writing
  • Types of HEOR content (AMCP and global value dossiers, literature reviews, economic models, manuscripts, review articles)
  • What’s the future of HEOR? Will it be different in different markets?


At the conclusion of this webinar, learners will be able to

  • Discuss different aspects of HEOR (market access, RWE, PRO)
  • Describe how RWE is changing the reimbursement landscape
  • Evaluate HEOR deliverables and identify opportunities



About the Presenters

Dr Beth Lesher is an Associate Director in the Strategic Market Access Center of Excellence at Pharmerit International in Bethesda, Maryland. Pharmerit International is one of the leading global health economics, outcomes research and market access consulting firms. Researchers at Pharmerit conduct a wide range of health economic and outcomes research, strategic market access research, and pricing and reimbursement research to inform local, national, and international decision makers in pharmaceutical, biotechnology, device, and diagnostic and nutrition companies; government bodies; and private organizations involved in the delivery and financing of health care. Dr Lesher has more than 25 years of clinical pharmacy expertise and medical writing experience. She earned her Doctor of Pharmacy degree and completed a critical care residency at the Medical University of South Carolina. She is a board certified pharmacotherapy specialist and a member of the American College of Clinical Pharmacy.


Catherine O’Connor Mirvis is a Senior Communications Analyst in the Bethesda, MD, office of Pharmerit International, one of the leading global health economics, outcomes research, and market access consulting firms. Ms Mirvis completed an undergraduate research internship in molecular biology at the National Cancer Institute and holds a Bachelor of Arts degree in English from the University of Maryland. She has more than 4 years of publications experience and her primary focus at Pharmerit is writing and submitting manuscripts in a variety of therapeutic areas. She has also written and edited global value and AMCP dossiers, literature reviews, abstracts, posters, and slide decks, and developed internal communications training for scientists in Pharmerit’s US offices.


Learning Level: Basic

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